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Why More UK Homeowners Are Choosing the Modern Method of Auction Over Traditional Sales

Nov 21, 2024

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In the competitive UK property market, more homeowners are looking beyond conventional sales methods and embracing the modern method of auction. Unlike traditional auctions, which are often seen as exclusive, high-pressure events, this modern approach offers greater flexibility and transparency.

In this article, we’ll break down why the modern method is redefining the way homes are sold, offering benefits that traditional auctions simply can’t match. We’ll also cover practical tips, bust some common myths, and explain how The Auction Experts can guide you every step of the way.

For personalised advice, please speak with us on 0330 179 8180 or email hello@theauctionexperts.co.uk.

Myth-Busting: 3 Common Misconceptions About Modern Property Auctions

The modern method of auction can often be misunderstood, so let’s clear up a few misconceptions before looking into its benefits:

Myth 1. It’s Just for “Distressed” Properties
One major myth is that auctions, modern or traditional, are only for distressed or “problematic” properties. This couldn’t be further from the truth. In fact, homes sold through the modern method of auction often attract competitive bidding, yielding impressive market prices. At The Auction Experts, we’ve successfully sold properties ranging from family homes to investment flats using this method.

Myth 2. It Excludes First-Time Buyers
Unlike traditional auctions, which do favour cash buyers, the modern method of auction allows residential buyers - including first-timers who need a mortgage - to bid. This opens up a wider buyer pool, increasing competition and, typically, the sale price.

Myth 3. Fees are not Buyer-Friendly
Many homeowners assume auction fees are very expensive. While buyer fees do exist, the “no sale, no fee” approach for sellers ensures minimal risk. If you’re considering selling, we will be happy to walk you through the fee structure - please give us a call on 0330 179 8180.

4 Unique Benefits of the Modern Method Over Traditional Property Sales

1. Competitive Bidding Often Drives Up Prices
In traditional property sales, negotiation is common, often resulting in offers below the asking price. The modern method, by contrast, uses a competitive auction format, encouraging buyers to bid against one another. This competitive tension frequently results in higher final prices for sellers.

2. Flexibility Without the Stress of a 'Fall of the Gavel'
Traditional auctions rely on a “gavel fall,” with contracts exchanged immediately after the winning bid. This high-pressure scenario can be daunting for buyers and restrictive for sellers. The modern method of auction, however, allows a reservation period for the winning bidder to complete their due diligence, making it more appealing to a broader buyer base.

3. Transparency & Security
All bids in the modern method are transparent and available for public viewing online. This open process allows trust between buyers and sellers, helping to avoid “gazumping” (when a higher bid is accepted after an offer is already agreed). So, if security and trust are top concerns for you, The Auction Experts can guide you through the process step-by-step. Please reach out to us at hello@theauctionexperts.co.uk.

4. Reduced Fall-Through Rates
Sales falling through is a frustrating reality in traditional estate agent-led sales. The modern method of auction’s reservation agreement binds the buyer, providing certainty and reducing the risk of failed transactions.

4 Practical Tips for Homeowners Selling Through the Modern Method of Auction

1. Engage with an Auction Specialist Early
Not all auction platforms are created equal! Working with experienced auction experts like The Auction Experts ensures you receive guidance on every detail, from setting a realistic price to effective promotion.

2. Be Transparent with Property Details
Trust builds confidence. We provide accurate, detailed information about your property to encourage more buyers to bid, knowing they’re making an informed decision.

3. Consider Staging Your Home
Just because it’s an auction doesn’t mean presentation doesn’t matter. A well-staged home can have a psychological impact on buyers, encouraging them to see themselves in the space and driving up bids.

4. Use a Competitive Starting Price
Setting a lower initial price may feel risky, but it’s a tried-and-true way to encourage more buyers to bid. This strategy, when guided by the right expert, can increase competition and ultimately the sale price.

Comparing the Modern Method to Traditional Sales: A Quick Breakdown

Feature Traditional Auction Modern Method of Auction
Buyer Pool Primarily cash buyers Broader pool (inc. mortgage buyers)
Speed Immediate completion 56-day completion timeframe
Flexibility Limited 28-day reservation period
Transparency Limited High (online bids visible)
Costs Higher upfront fees No sale, no fee for sellers

The Auction Experts Are Here to Help

Considering selling your property? The modern method of auction could be your perfect match.

Contact The Auction Experts on 0330 179 8180 or email hello@theauctionexperts.co.uk for a free, no-obligation consultation. Find an auction expert here.

In the meantime, we've answered some of your common questions about choosing the modern method of auction over traditional sales.

Frequently Asked Questions

What makes the modern method of auction different?

Unlike traditional auctions, it offers a 28-day reservation period after an accepted bid, making it more accessible to residential and mortgage-backed buyers.

Are modern auctions only for distressed properties?

No, this is a common myth. Many family homes and desirable properties are sold through this method for competitive prices.

How quickly do sales complete?

The typical completion timeframe is 56 days, faster than traditional sales but without the instant pressure of traditional auctions.

Can I use the modern method if I’m buying with a mortgage?

Yes, the modern method accommodates buyers with a mortgage, broadening the pool of potential buyers.

How do I get started?

Simply contact The Auction Experts on 0330 179 8180 or email hello@theauctionexperts.co.uk for personalised advice.