When the Modern Method of Auction Works Best - and When It Doesn’t

If you’ve been thinking about selling your home and have come across the Modern Method of Auction (MMoA), you’ve probably heard mixed opinions. Some sellers rave about how quick and secure it is, while others say it’s not for everyone. At The Auction Experts, we’ve seen both sides  - and in this post, we’ll explain when the Modern Method of Auction really works, and when a traditional sale might make more sense. If you’re considering selling and want honest guidance, give us a call on 0330 179 8180 or email hello@theauctionexperts.co.uk and we’ll help you work out the right route for your situation.

What Is the Modern Method of Auction?

Let’s start with the basics. The Modern Method of Auction combines the speed and transparency of a traditional auction with the flexibility of a private sale. Buyers bid online over a set period, and the winning bidder pays a non-refundable reservation fee to secure exclusivity  - usually giving them 28 days to exchange contracts and another 28 to complete.

It’s designed to be more accessible for everyday buyers who need time to arrange a mortgage, while still giving sellers confidence that the deal is progressing. But as with any sales method, it suits some sellers and properties better than others.

When the Modern Method of Auction Works Best

1. Unique or harder-to-value properties

Homes that don’t fit the usual mould  - maybe they need modernisation, have quirky layouts, or unusual land boundaries -  often struggle on the open market. The Modern Method of Auction lets the market decide the price through competitive bidding, which can drive offers higher than expected.

2. Sellers who want speed and certainty

If you’re keen to move quickly or are fed up with sales falling through, the MMoA is a solid choice. Once the reservation fee is paid, the buyer is committed financially, which dramatically reduces the chance of them backing out.

3. Homes attracting strong buyer demand

If you’ve got a property that’s generating plenty of interest, MMoA can work wonders. Competitive bidding tends to push prices up, and the transparency of the process can encourage buyers to act fast.

4. Probate and investment properties

For probate sales, where executors want a straightforward process and a clear timeline, the Modern Method is ideal. The same goes for investment or tenanted properties - buyers in this space are often experienced and comfortable with auction conditions.

When It Might Not Be the Best Option

1. If you need a guaranteed completion date

While most Modern Method sales complete smoothly, they’re not instant. Buyers still have up to 56 days to complete, which can feel slow compared to a traditional auction where completion is usually within 28 days.

2. If your property appeals mainly to cash buyers

If your home is in poor condition or unmortgageable, a traditional auction might serve you better. Cash buyers prefer the speed and certainty of the traditional route, and they’re used to completing fast.

3. If your target buyer dislikes fees

The reservation fee can be off-putting for some buyers - especially first-timers who may not understand how it works. This can narrow your pool of potential bidders if your property appeals mainly to that group.

4. If market competition is low

The Modern Method works best when there’s buyer demand. In a quieter market, if bidding is limited, you might not reach your ideal price — in that case, a well-marketed private sale could deliver a better result.

Tips for Making the Modern Method Work for You

• Set a realistic starting price. A low guide price attracts attention and creates competition, but make sure it still protects your bottom line.

• Be upfront about fees and conditions. Buyers appreciate transparency. We always explain the reservation process clearly at The Auction Experts, which builds trust and encourages confident bidding.

• Have your paperwork ready. A solid legal pack and clear property details reduce delays and give buyers peace of mind.

• Time your auction well. Listing when local buyer activity is high - for instance, early in the year or after school holidays - can make a real difference.

When a Traditional Sale Still Wins

Sometimes, the old-fashioned way just makes more sense. If your home is in a strong location, and mortgageable, and you’re not under time pressure, a traditional sale may bring a wider audience and potentially higher offers.

That said, the Modern Method isn’t about replacing the traditional route - it’s about having another option. At The Auction Experts, we regularly advise sellers to use the method that fits their goals, not just what’s trendy.

Final Thoughts

The Modern Method of Auction can be a fantastic way to sell your property, but it’s not a one-size-fits-all solution. It works when speed, transparency, and buyer competition are on your side. But if your property or situation doesn’t quite fit, we’ll tell you straight.

We believe in giving sellers honest, no-pressure advice. So if you’re weighing up your options, call The Auction Experts on 0330 179 8180 or email hello@theauctionexperts.co.uk for a friendly chat about what’s best for your sale.

In the meantime we've answered some of your common questions.

FAQs

What’s the main difference between the Modern Method and a traditional auction?

The Modern Method allows buyers time to secure finance and complete within 56 days, while a traditional auction usually requires exchange immediately and completion within 28 days.

Do sellers pay any fees in the Modern Method of Auction?

In most cases, the buyer pays the reservation fee, meaning sellers often avoid estate agency fees. We’ll always explain how this works before you list.

Can the buyer pull out after paying the reservation fee?

They can, but they’ll lose their reservation fee. This financial commitment helps ensure buyers only bid if they’re serious.

How do I know if my home is suitable for the Modern Method of Auction?

That’s where we come in. We’ll assess your property and goals and recommend whether it’s right for MMoA or if a different approach would work better.